Sigma IT strengthens e-commerce offerings and presence in Borås

Sigma BorĂ¥s

Sigma IT increases its presence in the e-commerce center Borås through consultants specialized in e-commerce, PIM (Product Information Management), business development and marketing.  

"It is natural for us to grow our e-commerce offering in the e-commerce city of Borås," says Fredrik Axell, Business Area Manager Sigma Unified Commerce. "We believe that we can offer something extra through our ability to support customers' business development and connect customers' different channels and processes together in a seamless customer experience.”

Sofie Hedman

The e-commerce offering is also strengthened through the recruitment of Sofie Hedman as Project Manager and Business Analyst. Sofie has worked with brands such as MADE, LG Electronics, and Bonnier Tidskrifter as responsible for, among other things, business development and e-commerce, and has also experience of international e-commerce. She comes most recently from the Netherlands where she was responsible for establishing companies in the Nordic market, from technical implementation to marketing and business development.  

“With Sofie we strengthen our team, and become more data-driven and able work with growth hacking and conversion optimization throughout the ecosystem around e-commerce”, says Fredrik Axell Business Area Manager Sigma Unified Commerce. “Sofie brings invaluable experience of international e-commerce and going forward, will be able to contribute greatly to our customers' sales and strategic business development”, Fredrik concludes.  

Read more about Sigma IT's Unified Commerce offering here:

Want to know more about Sigma IT's e-commerce initiatives?

Fredrik Axell, Business Area Manager

Sigma Unified Commerce

+46 73 070 01 56


Beatrice Silow, Communications and Culture Manager

Sigma IT

+46 703 791506

Sigma is a leading consulting group with an objective to make our customers more competitive. Our means are technological know-how and a constant passion for finding better solutions. In total we are 4,800 employees in fourteen countries.  

Sigma is owned by Danir, held by the Dan Olofsson family.


Customer Experience CXM
Unified Commerce